Design Project

Taking all that you have learned this semester in terms of design, UX and their implications for culture, you will pitch an original design and assess its merits.

Based on your Design Project Product Proposal, you are now ready to move forward with the pitch and evaluative assessment of your product.

You have two options in terms of presenting the sections below: 1) you can create a compelling visual presentation using a PowerPoint, infographic, video, etc., or (2) you can create a text-based narrative write-up. Regardless of which you choose, you must comprehensively address the items below.

Product Pitch: Pitch your product. Specifically, you should answer these questions: who is the target customer? what is the customer need? what is the product name? what is its market category? what is its key benefit? who or what is the competition? what is the product’s unique differentiator? Consider using information from Nir Eyal’s Hooked and Dave Gray’s Elevator Pitch (Links to an external site.)Links to an external site., as well as the class lectures, to help with this section.

Product Implications: Evaluate the design and UX of your product. Is it a successful design? Does it suggest (afford) what it does? Is it aesthetically appealing? Was it designed with a user in mind? Is it easy to use and makes its intended purpose clear? Also discuss how its meaning can be interpreted between cultures. Does this item have the ability to transcend geographical, political, religious and other boundaries. Why or why not? Consider using information from all of the sources used this semester, in addition to Kathy Sierra’s Badass: Making Users Awesome (Links to an external site.)Links to an external site. presentation, to help support your ideas.

Cultural Implications: Evaluate the cultural implications of your product. Discuss how its meaning can be interpreted between cultures. Does this item have the ability to transcend geographical, political, religious and other boundaries. Why or why not? Consider using information from all of the sources used this semester, in addition to Kathy Sierra’s Badass: Making Users Awesome (Links to an external site.)Links to an external site. presentation, to help support your ideas.

Summation: In this section, discuss the insights you gained this semester in BIS470 that helped you pitch your product and think about it in a broader global sense. Use specific examples from the course.

If you choose to use a visual format for this information, be sure that it is compelling and dynamic. If you choose to use a write-up, pick a writing style (MLA or APA) and be consistent in use. There are online web links to help with MLA and APA styles, along with the manuals sold in most bookstores.

To submit your assignment, click the Submit Assignment button and select Browse My Computer to locate your file.

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Rubric
Design Project Rubric
Design Project Rubric
Criteria Ratings Pts
This criterion is linked to a Learning Outcome Either creates a visually appealing and dynamic pitch or correctly uses MLA or APA-style formatting
10.0 to >7.0 pts
Exemplary
7.0 to >4.0 pts
Accomplished
4.0 to >0.0 pts
Developing
0.0 pts
No Points
10.0 pts
This criterion is linked to a Learning Outcome Pitches the product in a meaningful and engaging way using lessons learned from David Gray
20.0 to >14.0 pts
Exemplary
14.0 to >8.0 pts
Accomplished
8.0 to >0.0 pts
Developing
0.0 pts
No Points
20.0 pts
This criterion is linked to a Learning Outcome Provides an assessment of the product’s design and UX
20.0 to >14.0 pts
Exemplary
14.0 to >8.0 pts
Accomplished
8.0 to >0.0 pts
Developing
0.0 pts
No Points
20.0 pts
This criterion is linked to a Learning Outcome Provides an assessment of the product’s cultural implications
20.0 to >14.0 pts
Exemplary
14.0 to >8.0 pts
Accomplished
8.0 to >0.0 pts
Developing
0.0 pts
No Points
20.0 pts
This criterion is linked to a Learning Outcome Includes a detailed summary of insights gained from BIS470
20.0 to >14.0 pts
Exemplary
14.0 to >8.0 pts
Accomplished
8.0 to >0.0 pts
Developing
0.0 pts
No Points
20.0 pts
This criterion is linked to a Learning Outcome Avoids grammatical – especially syntactical – errors
10.0 to >7.0 pts
Exemplary
7.0 to >4.0 pts
Accomplished
4.0 to >0.0 pts
Developing
0.0 pts
No Points
10.0 pts
Total Points: 100.0
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